Energy from Shale
I've learned a lot about the energy business in the past few years -- 1) natural gas is the cleanest burning fossil fuel that has made lower C02 emissions in the U.S. possible; and 2) there are a lot of great people in the industry that help make our way of life a reality. This integrated campaign (Broadcast TV, banners, social content) from the American Petroleum Institute features geologists and safety engineers to tell the fracking story.
- Project Roles
- Art Director, Creative Director
- Fleishman Hillard
- Art Direction, Conceptual, Integrated, Management of Teams 1-10, Print, Storyboarding, TV
- 2D Animations, Commercials - Broadcast, Treatments