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Energy from Shale

I've learned a lot about the energy business in the past few years -- 1) natural gas is the cleanest burning fossil fuel that has made lower C02 emissions in the U.S. possible; and 2) there are a lot of great people in the industry that help make our way of life a reality. This integrated campaign (Broadcast TV, banners, social content) from the American Petroleum Institute features geologists and safety engineers to tell the fracking story.

Project Roles
Art Director, Creative Director
Fleishman Hillard
Art Direction, Conceptual, Integrated, Management of Teams 1-10, Print, Storyboarding, TV
2D Animations, Commercials - Broadcast, Treatments
Energy from Shale
Energy from Shale