CFOs are people too. This fully integrated campaign (TV, video, print, banners and social) is one of the first to speak directly to this select group. We worked with Emmanuel "Chivo" Lubezki who shot and directed this campaign before winning consecutive Academy Awards (Gravity, Birdman, The Revenant). We also worked with Bloomberg for the media and creating some of the content. This work won Best Online Campaign at the BtoB awards.
- Project Roles
- Art Director, Creative Director
- Art Direction, Conceptual, Content
- 2D Animations, Advertising, Branded Content, Case Study Videos, Commercials - Broadcast, Magazines, Manifestos, Microsites
- Project Industries
- B2B, Finance