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PNC Gingerbread Bank

How do you make financial education a bit more palatable at Christmas? You do your best Willy Wonka impression and build a bank out of real gingerbread, with a freshly baked cookie ATM and a vault made out of candy. The branch was made from 2.5 tons of gingerbread and included 12 meticulously iced columns featuring the gifts from "The Twelve Days of Christmas" and their prices. The branch was opened in Philadelphia and attracted over 5000 visitors and quite a bit of media attention. Press & Awards: Awwwards / The FWA: Site of the Month / Creativity Online: Pick of the Week / CBS / NBC / Today with Kelly and Michael / Adweek / The London Metro / Food & Wine

Project Roles
Art Director
Company
Deutsch
Skills
Creative Direction
Media
Games - VR, Industrial Designs, Interactive Installations, Websites
Project Industries
Advertising