Judy's: Brand Identity
A neighborhood restaurant — that also serves as the eatery for adjoining hotel The Petersburg — requires an identity that speaks to it's classic yet quirky inspiration.
If there were a recipe to describe the influence behind Judy's, it would be part authentic Italian, a dash of New American and a whole lot of unexpected. Inspired by the owner's quirky yet sophisticated mom, the collateral represents her fun loving spirit in a warm and inviting space.
The nostalgia of a typewriter paired with a contemporary take on a vintage script were used to bring Judy's melting pot identity a voice of it's own.
- Project Roles
- Art Director, Designer, Creative Director
- Art Direction, Design, Adobe Illustrator, Brand Strategy, Creative Direction, Creative Research, Creative Strategy
- Branded Content, Logos, Visual Designs, Brand Guidelines, Brand Identity, Branding
- Project Industries