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Judy's: Brand Identity

A neighborhood restaurant — that also serves as the eatery for adjoining hotel The Petersburg — requires an identity that speaks to it's classic yet quirky inspiration. If there were a recipe to describe the influence behind Judy's, it would be part authentic Italian, a dash of New American and a whole lot of unexpected. Inspired by the owner's quirky yet sophisticated mom, the collateral represents her fun loving spirit in a warm and inviting space. The nostalgia of a typewriter paired with a contemporary take on a vintage script were used to bring Judy's melting pot identity a voice of it's own.

Project Roles
Art Director, Designer, Creative Director
Skills
Art Direction, Design, Adobe Illustrator, Brand Strategy, Creative Direction, Creative Research, Creative Strategy
Media
Branded Content, Logos, Visual Designs, Brand Guidelines, Brand Identity, Branding
Project Industries
Restaurant
Judy's: Brand Identity
Judy's: Brand Identity
Judy's: Brand Identity
Judy's: Brand Identity
Judy's: Brand Identity
Judy's: Brand Identity
Judy's: Brand Identity
Judy's: Brand Identity
Judy's: Brand Identity
Judy's: Brand Identity