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Spotify Sweet Spot

Just because you like each other doesn't mean you like the same music. So for Valentine’s, we created a website that found the musical Sweet Spot between you and your friend - a song-based 6-degrees of Kevin Bacon if you like. The app served up a playlist that led from your favorite track to theirs. After successfully bringing people together across the USA the site has been re-skinned several times to be used throughout the year. It's also picked up a few awards along the way. Press & Awards Cannes Cyber Lion: Silver / One Show Finalist: Interactive Websites / FWA: Site of the Day / Awwwards: Honorable Mention / Shorty Awards: Bronze - Data Visualization / Shorty Awards: Bronze - Entertainment/ Shorty Awards: Finalist - Creative Use of Technology / Webby: Finalist - Brand Strategy /

Project Roles
Art Director, Copywriter
Company
Razorfish
Skills
Creative Direction
Media
Websites
Project Industries
Advertising