RONALD MCDONALD HOUSE
Ronald McDonald House Charities tasked us to raise a million dollars in two months for their worldwide foundation. No problem, right? So we created the Season of Giving website, which highlighted one family’s story and showed exactly how RMHC helps family with sick children stay together. The integrated digital campaign raised a million dollars by Christmas, which was almost double the previous years total donations.
- Project Roles
- Art Director, Creative Director
- Art Direction, Commercial, Conceptual, Content
- Project Industries
- Advertising, Non-Profit