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RONALD MCDONALD HOUSE

Ronald McDonald House Charities tasked us to raise a million dollars in two months for their worldwide foundation. No problem, right? So we created the Season of Giving website, which highlighted one family’s story and showed exactly how RMHC helps family with sick children stay together. The integrated digital campaign raised a million dollars by Christmas, which was almost double the previous years total donations.

Project Roles
Art Director, Creative Director
Company
DDB
Skills
Art Direction, Commercial, Conceptual, Content
Media
Advertising
Project Industries
Advertising, Non-Profit
RONALD MCDONALD HOUSE
RONALD MCDONALD HOUSE
RONALD MCDONALD HOUSE