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Diabetes Indycar Integrated Campaign

I assisted in the production of a TV spot for NovoLog, the execution of digital and print tactics, and half a dozen social media activation events all over the U.S. Race with Insulin is a partnership between Novo Nordisk Inc. and IndyCar driver Charlie Kimball to raise awareness about diabetes and promote FlexPen, an insulin delivery device the size of a pen. Kimball is the first IndyCar driver diagnosed with diabetes to win an IndyCar race.

Project Roles
Content Producer
Company
Cult
Skills
Commercial, Content
Media
Commercials - Video
Project Industries
Health/Pharma
Diabetes Indycar Integrated Campaign
Diabetes Indycar Integrated Campaign