Diabetes Indycar Integrated Campaign

I assisted in the production of a TV spot for NovoLog, the execution of digital and print tactics, and half a dozen social media activation events all over the U.S. Race with Insulin is a partnership between Novo Nordisk Inc. and IndyCar driver Charlie Kimball to raise awareness about diabetes and promote FlexPen, an insulin delivery device the size of a pen. Kimball is the first IndyCar driver diagnosed with diabetes to win an IndyCar race.