COMFORT Campaign - Shops @ LaGuardia
The objective of the COMFORT campaign at La Guardia Airport’s Terminal B was to generate awareness for all the shops and restaurants found before security.
Travel has always been a somewhat stressful experience, especially with the recent increase in airport security. Feeling comfortable is a universal desire for all travelers. The COMFORT Campaign creates an equal-opportunity invitation that everyone can enjoy—from the business traveler to the fearful novice.
Due to the info-heavy nature of airports and typical business-traveler focused communications, the art direction is simplicity and boldness. Cartoon-style illustrations are used to make an emotional connection with the travelers—warm feelings, smiles and laughter.
- Project Roles
- Art Director
- Shops @ LaGuardia
- Art Direction, Creative Direction, Storyboarding
- Advertising, Commercials - Video
- Project Industries