Now in its 34th year of sponsoring the US Open, Chase focused on a digital presence both on-site and online as part of its Master The Open campaign which included digital OOH, video pre-roll, online banners, ATM screens and social media activation .
Chase partnered with Serena Williams to feature her in its "Masters" campaign across TV, online and print ads showing how she worked for years to master the game of tennis and how Chase makes it easy to master the US Open with charging stations, chase lounge, convenient ATMs, and Chase Review channel on the WatchESPN app.
Fans were encouraged to share their favorite US Open moments on social media using #MasterTheOpen and the best posts were aggregated on the Chase US Open site to build fan conversation and campaign awareness.
- Project Roles
- Art Director
- Art Direction
- Advertising, Commercials - Video
- Project Industries