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Built With Chocolate Milk

This campaign has, over time, repositioned Chocolate Milk from a kid's drink to a recovery beverage for elite athletes after a long, hard workout. These aren't athletes who tried the product for the first time on the set. These are serious athletes who've had Chocolate Milk on their training table for a long time.

Project Roles
Copywriter, Creative Director
Milk PEP
Conceptual, Copywriting
Social Media Content
Project Industries
Built With Chocolate Milk
Built With Chocolate Milk