AVEENO POSITIVELY RADIANT REFRESH (SKINCARE)
The main objective of this ad was to find a new way to talk about the Positively Radiant skincare platform that would differentiate it from past Positively Radiant assets and that could be used across all channels as the big idea. This concept (skin so luminous it can "light up the room") was used across all platforms, including social media.
- Project Roles
- Writer, Copywriter
- Copywriting, Strategy
- Advertising, Branded Content, Magazines, Social Media Content, Television
- Project Industries
- Advertising, Beauty