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E*TRADE FINANCIAL - AFC CHAMPIONSHIP

Every writer at Grey in the E*Trade Baby days wanted to write one of those fantastic scripts, better yet, hear the baby say it on TV. This was my foray into that stardom. While I didn't nail the whole thing - I wrote some of that baby's buffoonery. And, since The Baby was more entertainment that education, I helped create follow-up commercials that actually talked about the E*TRADE investment platform.

Project Roles
Copywriter
Company
ETRADE
Skills
Conceptual, Copywriting, Social
Media
Advertising, Social Media Content, Social Media Copy, Commercials - Broadcast, Commercials - Video, Brand Films, Branded Content
Project Industries
Advertising, Finance
E*TRADE FINANCIAL - AFC CHAMPIONSHIP
Collaborators