Crown Royal Maple - New Product Launch and Branding (360 Campaign)
Crown Royal left it pretty open. Show us whiskey, maple and desire - best idea wins. I wrote a poetic ode to this bad-old maple tree that suffered lightning strikes and lumberjacks and still stood strong and handsome enough to charm the stars. Focus groups said they could taste the lightning and the character - bottles flew off the shelves.
- Project Roles
- Grey New York
- Copywriting, Broadcast, Conceptual, Content, Social
- Branded Content, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Manifestos, Social Media Content, Social Media Copy, Brand Films, Websites, Case Study Videos
- Project Industries
- Advertising, Beverage, Wine/Spirits, Luxury