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Post-It Notes Branding (Re-Branding)

Post-It wanted a campaign featuring the unusual and unexpected ways people use their Notes. The campaign I created had a floating tag line, "Go Ahead, (Blank)." The blank could be inspire, create, start-over; anything that reflected the peccadilloes of worldwide Post-It users. The TV spots focused on that cheerful, can-do, creativity around the world. While a changing tag line is often a terrible idea, in this case it worked. The New York Times even sung it's praises in an article on the front page of its business section.

Project Roles
Post-it Notes
Broadcast, Commercial, Content, Copywriting, Social, TV, Conceptual
Commercials - Broadcast, Commercials - Video, Social Media Content, Social Media Copy, Manifestos, Branded Content, Websites
Project Industries