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Post-It Notes Branding (Re-Branding)

Post-It wanted a campaign featuring the unusual and unexpected ways people use their Notes. The campaign I created had a floating tag line, "Go Ahead, (Blank)." The blank could be inspire, create, start-over; anything that reflected the peccadilloes of worldwide Post-It users. The TV spots focused on that cheerful, can-do, creativity around the world. While a changing tag line is often a terrible idea, in this case it worked. The New York Times even sung it's praises in an article on the front page of its business section.

Project Roles
Copywriter
Company
Post-it Notes
Skills
Broadcast, Commercial, Content, Copywriting, Social, TV, Conceptual
Media
Commercials - Broadcast, Commercials - Video, Social Media Content, Social Media Copy, Manifestos, Branded Content, Websites
Project Industries
Advertising
Collaborators