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Crown Royal Branding (360 Re-Branding)

Crown Royal wanted a complete re-branding; something that would blow the dust off a well-known but somewhat forgotten whiskey. Based on the insight that "Modern Kings" were the ones clawing and scraping their way to a place they haven't gotten to yet, we created the "Reign On" campaign. Our goal was encouragement and appreciation for those whose attitude precedes the reality. I wrote a well-received spot that became the anthem, voice and tone. Everything else just crawled out of the bag from there.

Project Roles
Copywriter
Company
Crown Royal
Skills
Conceptual, Copywriting, TV, Content, Social
Media
Commercials - Broadcast, Commercials - Radio, Commercials - Video, Social Media Content, Manifestos, Websites, Brand Films, Branded Content, Case Study Videos
Project Industries
Advertising, Beverage, Wine/Spirits, Luxury
Crown Royal Branding (360 Re-Branding)
Crown Royal Branding (360 Re-Branding)
Crown Royal Branding (360 Re-Branding)
Crown Royal Branding (360 Re-Branding)
Crown Royal Branding (360 Re-Branding)
Crown Royal Branding (360 Re-Branding)
Crown Royal Branding (360 Re-Branding)
Crown Royal Branding (360 Re-Branding)
Collaborators