These are a few campaigns I designed as part of a pitch project for SpotHero. Their goal was to expand into the San Francisco/Bay Area market.
Bay Area residents are very socially conscious and affluent. This campaign allows users to make a difference in their communities by donating the money they saved with SpotHero (a few dollars at a time) to one of a list of local charities via the SpotHero app. The app would then generate a prewritten social media post that the user can Tweet or Post to Facebook. This can be done either through their linked account or anonymously via SpotHero's accounts.
This campaign has the potential to create social media buzz, positive word-of-mouth and could be the tipping point in helping drivers choose SpotHero over other similar options.
- Project Roles
- Art Director, Copywriter, Creative Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Compositing, Conceptual, Copywriting, Design
- Concept Art