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Molly & Isadora

New messaging for the first private clothing label coming from Dia&Co, the plus-size fashion pioneer. Developed copy for web, emails, mini lookbook, and social channels. In 2016, I heard Melissa McCarthy discuss the state of plus-size fashion in an interview "I guess I`m done dressing" she said after listing the no-go zones for women above size 10: no color, no pattern, no prints. I was very excited to help Dia&Co launch a brand that paid no mind to these nonsense rules.

Project Roles
Copywriter, Writer
DIA & Co
Conceptual, Content, Copywriting
Brand Guidelines
Project Industries
Fashion, Retail
Molly & Isadora
Molly & Isadora