Molly & Isadora
New messaging for the first private clothing label coming from Dia&Co, the plus-size fashion pioneer. Developed copy for web, emails, mini lookbook, and social channels.
In 2016, I heard Melissa McCarthy discuss the state of plus-size fashion in an interview "I guess I`m done dressing" she said after listing the no-go zones for women above size 10: no color, no pattern, no prints.
I was very excited to help Dia&Co launch a brand that paid no mind to these nonsense rules.
- Project Roles
- Copywriter, Writer
- DIA & Co
- Conceptual, Content, Copywriting
- Brand Guidelines
- Project Industries
- Fashion, Retail