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Great Leap Brewing

For the opening of the brand’s third Brewpub near the trendy Sanlitun district of Beijing, the owners were looking for a branding and wayfinding design that paid homage to historical Beijing and the local community of craft brewers. While GLB’s first location was established in a traditional hutong alleyway, this location was more inspired by a mid-century factory aesthetic combining wood, brick, and metal.

Project Roles
Designer, Illustrator
Shift Partners
Environmental Design, Packaging, Wayfinding
Great Leap Brewing