Great Leap Brewing
For the opening of the brand’s third Brewpub near the trendy Sanlitun district of Beijing, the owners were looking for a branding and wayfinding design that paid homage to historical Beijing and the local community of craft brewers. While GLB’s first location was established in a traditional
hutong alleyway, this location was more inspired by a mid-century factory aesthetic combining wood, brick, and metal.
- Project Roles
- Designer, Illustrator
- Shift Partners
- Environmental Design, Packaging, Wayfinding