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#TruliHome 360 Campaign

After finishing Trulia's rebrand, we wanted to show off our new 'do with a bang. This included creating: three broadcast spots, a 25k giveaway, a microsite, user generated content, partnerships with influencers, a page takeover with The Onion, countless emails, and multiple social assets daily. I oversaw all copy, from creating the #TruliHome hashtag to managing our ad agency creatives. P.S.: The Onion page takeover? Huge success. Turns out, if you make your ads look like fake Onion articles, you become the best performing ads by 2x the previous record-holder's CTR.

Project Roles
Copywriter, Creative Director
Copywriting, Creative Direction, Strategy
Branded Content, Commercials - Broadcast, Microsites, Social Media Content, Websites
#TruliHome 360 Campaign
#TruliHome 360 Campaign
#TruliHome 360 Campaign