#TruliHome 360 Campaign
After finishing Trulia's rebrand, we wanted to show off our new 'do with a bang. This included creating: three broadcast spots, a 25k giveaway, a microsite, user generated content, partnerships with influencers, a page takeover with The Onion, countless emails, and multiple social assets daily. I oversaw all copy, from creating the #TruliHome hashtag to managing our ad agency creatives.
P.S.: The Onion page takeover? Huge success. Turns out, if you make your ads look like fake Onion articles, you become the best performing ads by 2x the previous record-holder's CTR.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction, Strategy
- Branded Content, Commercials - Broadcast, Microsites, Social Media Content, Websites