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Asana Rebrand

Asana was having difficulty standing out from the sea of blue-hued project management software tools. So they came to Moving Brands for a complete makeover. We repositioned their brand and gave them a whole new look, feel, and voice. You can learn more about the overhaul here: https://medium.com/building-asana/circling-ourselves-the-story-behind-asana-s-rebrand-e8247516705a

Project Roles
Copywriter, Creative Director
Copywriting, Creative Direction, Strategy
Brand Guidelines, Manifestos
Project Industries
Software, Startups, Technology
Asana Rebrand
Asana Rebrand