As a Creative Director, you have to build an environment that allows for others to do their best work possible. Sometimes that means wearing many hats and doing what it takes to protect the idea and see it through. That's what it took to make this happen.
This was my passion project, a new platform within the Global Football category that elevated UA's young roster of footballers. It was also the last work I did at Under Armour.
Bitter-sweet, but definitely extremely proud of what we created.
Photographer: KEVIN KORN
Art Director/ACD: ALEX BARDOFF
- Project Roles
- Creative Director
- Under Armour
- Creative Direction, Art Direction
- Advertising, Large Format Photography (Digital), Products - Digital, Social Media Content
- Project Industries
- Sports, Retail