IF YOU COULD SAVE SOMEONE'S LIVE, WOULD YOU DO IT? YES OR NO
Organ donation is a complex matter that reminds people of their mortality, causing many to postpone indefinitely. How can we relieve them of this existential dread, while simplifying the process?
Bypass the details and distill the campaign objective to its essence, a simple choice between becoming an organ donor or not: Yes or No.
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- Art Director, Designer
- Art Direction, Design
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