Planes Dental Arts Welcome Letter

BK Dental, an agency that specializes in digital marketing for dental websites, brought me on for more than a year to do their copywriting. The majority of their clients were cosmetic dentists and prosthodontists (who install dental implants), but I also did some work for a dental laboratory and for a few miscellaneous (non-dental) projects as well. The front page/home page on their websites was referred to as the Welcome Letter, and this is one of my favorite examples of a Welcome Letter. What’s interesting about all of these BK Dental pieces is that they were all required to be keyword-optimized for local SEO. Being in a heavily regulated industry, additional attention was required to ensure the copy was compliant, but the copy also needed to be extremely persuasive.