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Planes Dental Arts Welcome Letter

BK Dental, an agency that specializes in digital marketing for dental websites, brought me on for more than a year to do their copywriting. The majority of their clients were cosmetic dentists and prosthodontists (who install dental implants), but I also did some work for a dental laboratory and for a few miscellaneous (non-dental) projects as well. The front page/home page on their websites was referred to as the Welcome Letter, and this is one of my favorite examples of a Welcome Letter. What’s interesting about all of these BK Dental pieces is that they were all required to be keyword-optimized for local SEO. Being in a heavily regulated industry, additional attention was required to ensure the copy was compliant, but the copy also needed to be extremely persuasive.

Project Roles
Copywriter
Company
BK Dental
Skills
Content, Copywriting, Editing
Media
Blog Templates, Branded Content
Project Industries
Health/Pharma
Planes Dental Arts Welcome Letter