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Sanderson Farms Etiquette

I'll be honest, this client wanted all of their advertising to promote the virtues of raising chicken with antibiotics. Yes, you read that correctly. In a time when more and more research tells us antibiotics are creating super resilient strains of bacteria, Sanderson continues to double down on their practice of raising chickens with antibiotics. But I believe you can do good work for any client. You just have to find the right opportunities. For us, it was creating this series of social videos with helpful tips on etiquette.

Project Roles
Copywriter, Creative Director
Company
BBDO
Skills
Comedy, Conceptual, Copywriting, Creative Direction
Media
Commercials - Broadcast, Social Media Content
Project Industries
Packaged Goods