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AT&T Digital Detox

People live too much of their lives through their phones, many times missing out on the amazing things going on around them. So even though calling this out goes directly against AT&T's business model, they agreed that the holidays are a time when people should focus on what matters, and not their phones. So we created Digital Detox, a gentle reminder to stay present at the holidays, from a very unexpected source.

Project Roles
Writer
Company
BBDO
Skills
Conceptual, Copywriting, TV
Media
Advertising, Brand Films, Commercials - Broadcast
Project Industries
Advertising, Technology