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BE THE DIFFERENCE

FOR 'THE YOOF' WINNING IS A DIFFERENT THING. WINNING IS ABOUT BEING FAMOUS. REMEMBERED. BEING THE DIFFERENCE! SO WE CREATED A GAME THAT'S NOT ABOUT SCORING GOALS. THE ONE WHO STANDS OUT THE MOST WINS. THIS WAS THE GRAND FINAL IN MARSEILLE. THE CONCLUSION OF OVER 40 EVENTS AROUND THE WORLD. AND THE CLIMAX OF A CAMPAIGN THAT LAUNCHED THE NEW X CHAOS AND ACE CONTROL BOOTS IN RETAIL AND SOCIAL.

Project Roles
Art Director, Copywriter, Creative Director
Company
adidas
Skills
Art Direction, Copywriting, Creative Direction
Media
Events
Project Industries
Advertising, Sports