This is an initiative from auctioned Hellas in order to urge the existing supporters of the NGO to be more involved in the projects of the agency. The idea was to remind them the importance of their support to the communities in the developing world by a direct mail that illustrates this in a subtle way. In the direct mailing, help is represented by a seed that grows bigger as you unfold the letter. "Help us grow something big" was the call to action message delivered on the envelope.
- Project Roles
- Art Director, Designer, Illustrator
- 2D, Adobe Illustrator, Vector
- Concept Art, Icons, Illustrations
- Project Industries