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Direct mail

This is an initiative from auctioned Hellas in order to urge the existing supporters of the NGO to be more involved in the projects of the agency. The idea was to remind them the importance of their support to the communities in the developing world by a direct mail that illustrates this in a subtle way. In the direct mailing, help is represented by a seed that grows bigger as you unfold the letter. "Help us grow something big" was the call to action message delivered on the envelope.

Project Roles
Art Director, Designer, Illustrator
Company
ActionAid
Skills
2D, Adobe Illustrator, Vector
Media
Concept Art, Icons, Illustrations
Project Industries
Non-Profit
Direct mail
Direct mail
Direct mail