#Bosseveryone

THIS IS A SOCIAL VIDEO BATTLE TO SEE WHO'S THE BIGGEST BOSS IN FOOTBALL. YOU JUST HAVE TO FILM YOURSELF DOING SOMETHING SICK, SLAP ON OUR HEAVILY BRANDED END-SLATE, AND 'BOSS EVERYONE'. IN CONSUMER TERMS... BUY THE BOOTS, DO SOMETHING SICK, AND 'BOSS EVERYONE'. CONSIDERING THE ZERO MEDIA SPEND AND 5 FIGURE PRODUCTION BUDGET, THIS HUSTLE OF A CAMPAIGN HAS HAD OVER 140 MILLION VIDEO VIEWS AND AN EQUALLY STAGGERING AMOUNT OF PRESS AND SOCIAL CHATTER. (CUE BASS AND GANGSTA ENDSLATES)