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Dell Latitude Z Laptop

When you launch a giant-killer in the ultra-competitive world of laptops you want to make sure everyone knows about it. The super-fast, lightest-ever, C-Suite worthy Latitude Z will have anyone who loves their technology clicking this bad boy right into their shopping cart. The approach was to create a campaign consisting of a web video, full-page newspaper ads, out-of-home and web banners to get the message out. Using the line “Think Wide, Work Thin” to play up the point that it’s the “Thinnest, Lightest 16” laptop in the world (well for the time being anyway). Some of the other amazing features like Dell FaceAware, a security feature that lets only the owner use it and a wireless charging stand that makes it easy to use and charge without dealing with cords. What Happened With the campaign launch hitting with such frequency, the flurry of initial reviews came in fast and furious. The Latitude Z took on a bit of cult status due to the fact that there were so many amazing features never seen before, combined with a gorgeous, sleek case design. Once it made its way to CES the chatter was non-stop. Definitely not your run of the mill Dell laptop. The real result was a very happy client.

Project Roles
Art Director
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Motion, Type Design
Advertising, Commercials - Broadcast, Commercials - Video, Motion Graphics, Sound Designs
Dell Latitude Z Laptop