Lumbersexuals become lumberjacks

dinty moore is named after a lumberjack. for over 80 years, it has fed the lumberjack-sized hunger of hardworking men. unfortunately, the number of lumberjacks (and therefore hearty meal eaters) in the world has been dwindling. but the good news is that the hottest new trend for men is lumbersexual – men who wear beards, flannels and leather boots. dinty moore is looking to transform these lumbersexuals into bonafide lumberjacks.

This work that was two years in the making has twice been featured in Communication Arts.