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A bacon-fueled motorcycle
Black Label Bacon created the world's first motorcycle that runs on bacon grease, drove it across the country and shot a documentary about it. It racked up half a billion earned media impressions, 32,000,000 social media impressions and it was invited to be a feature vehicle at the ALT Fuel Summit.
It was covered by creativity // jalopnik // fast company // esquire // people magazine // notcot // gizmodo // motorcycle.com // food & wine // uncrate // washington times // new york daily news // modern farmer // CNET // NBC news
- Project Roles
- Copywriter
- Company
- bbdo minneapolis
- Skills
- Conceptual, Content, Copywriting, Documentary, Environmental, Integrated, Low Budget
- Media
- Advertising, Brand Films, Branded Content, Documentaries, Microsites, Product Designs, Products - Physical, Social Media Content
- Project Industries
- Advertising, Automotive, Packaged Goods, Technology
