#NailedIt: Nail Polish Campaign
Goal: To create a creative social media campaign to support the launch of an extended nail polish line.
Defining creative concept.
Establishing hashtag (#NailedIt).
Producing photoshoot, including hiring hand model, manicurist and photographer.
Editing photo selects.
Pitching assets to Refinery 29 as an exclusive story.
Storyboarding content for Michael Kors social channels leading up to September Fashion Week.
Image photographed at Rockefeller Center received press as the “Most Liked Instagram of Fashion Week”.
- Project Roles
- Art Director, Content Producer, Editor (Brand/Content), Producer
- Michael Kors
- Art Direction, Conceptual, Content, Content Management, Digital, Editorial, Fashion, Lifestyle, Managing Budgets, Wrangling - Creatives
- Project Industries
- Beauty, Fashion