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#NailedIt: Nail Polish Campaign

Goal: To create a creative social media campaign to support the launch of an extended nail polish line. Responsible for: Defining creative concept. Establishing hashtag (#NailedIt). Producing photoshoot, including hiring hand model, manicurist and photographer. Editing photo selects. Pitching assets to Refinery 29 as an exclusive story. Storyboarding content for Michael Kors social channels leading up to September Fashion Week. Image photographed at Rockefeller Center received press as the “Most Liked Instagram of Fashion Week”.

Project Roles
Art Director, Content Producer, Editor (Brand/Content), Producer
Company
Michael Kors
Skills
Art Direction, Conceptual, Content, Content Management, Digital, Editorial, Fashion, Lifestyle, Managing Budgets, Wrangling - Creatives
Media
Photographs
Project Industries
Beauty, Fashion
#NailedIt: Nail Polish Campaign
#NailedIt: Nail Polish Campaign
#NailedIt: Nail Polish Campaign
#NailedIt: Nail Polish Campaign
#NailedIt: Nail Polish Campaign
#NailedIt: Nail Polish Campaign
#NailedIt: Nail Polish Campaign
#NailedIt: Nail Polish Campaign