Michael Kors Mother's Day Influencer Campaign
Goal: To create an elevated editorial feature in honor of Mother’s Day. Responsible for: Establishing concept and partnership with the blog The Glow to feature three industry-insider mothers with a relationship to the Michael Kors brand. Casting talent, negotiating all contracts and terms of service. Dressing talent in full branded looks Developing a cross-channel distribution strategy, sharing the editorial feature on Michael Kors’ own blog platform and social channels, as well as on The Glow’s website and social, with contracted support by all participating talent.
- Project Roles
- Art Director, Content Producer, Editor (Brand/Content)
- Company
- Michael Kors
- Skills
- Celebrity, Content, Fashion, Managing Budgets, Social
- Media
- Photographs
- Project Industries
- Fashion
