Pure is an ecologically safe, natural paint brand. After researching and strategizing, it was concluded that the market is heavily green-washed and instead of using this imagery, this design evokes the happiness of using a green product.
This project was awarded Semifinalist in the 2016 Adobe Design Achievement Awards.
- Project Roles
- Art Director, Designer, Product Designer
- Adobe InDesign, Adobe Photoshop, Art Direction, Design, Strategy, User Behavior Research
- Logos, Packaging, Photography, Product Designs, Typography
- Project Industries
- Lifestyle, Packaged Goods, Retail