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Big Bets Campaign

Art Directed the Kroger Big Bets campaign. A Hispanic Market effort, to create a consistent messaging platform centered around value, ease and convenience. Focusing on fresh food, low prices, and fuel points, we developed the creative arc “There’s a recipe for every moment” and positioned Kroger as the principal ingredient in these “life recipes.”

Project Roles
Art Director
Company
Kroger
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Broadcast, Conceptual, Print
Media
Advertising, Commercials - Video
Project Industries
Advertising
Big Bets Campaign
Big Bets Campaign
Big Bets Campaign
Big Bets Campaign