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4th and Touchdown

I helped create and write an NFL talk show with the best worst robot ever, the Old Spice Mandroid. Pulling it off required a hefty combo of improv and lying to professional football players about having a real robot. It won some awards, including a Cannes Lion. Partner: Andy Laugenour Creative Directors: Craig Allen & Jason Bagley

Project Roles
Copywriter, Writer
Old Spice
Conceptual, Content, Copywriting, Humor, Integrated
Branded Content, Commercials - Video
Project Industries
Beauty, Entertainment, Packaged Goods, Sports