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Four Seasons Digital Rebrand

I helped Four Seasons tell the untold, off-beat, authentic story behind each of their properties. Instead of boilerplate descriptions and square footage, I interviewed hotel managers about the untold quirks, hidden spots, and idiosyncratic employees that make each property unique. A truly global project that involved interviewing 86 hotel managers in 36 countries, I helped transform the voice of the brand (and upended my sleep cycle for super late calls to Asia and Australia). I can also tell you more than a little about pink dolphins in Hong Kong and firework competitions in Vancouver.

Project Roles
Copywriter, Editor (Brand/Content), Writer
Company
HUGE INC
Skills
Copywriting, Digital, Editing, Editorial
Media
Editorial Writings, Short Stories, Websites
Project Industries
Luxury, Travel/Tourism
Four Seasons Digital Rebrand
Four Seasons Digital Rebrand
Four Seasons Digital Rebrand