NBA Stats

The NBA is North America's premier men's basketball league. NBA Stats was originally a portal only accessible by reporters and official NBA statisticians. The NBA wanted to create a more user friendly stats section within the greater NBA.com; a section that could still serve reporters but also be useable by the general public who may be less stats savvy. As the Lead UX Designer I was in charge of pitching the initial concept to the NBA, designing and managing the designs of the entire user experience and user interface, and presenting the work to executives and staff from the NBA. The project has been featured in multiple digital publications as well as on TV.