I helped launch the T-Mobile brand in the U.S. at Publicis Seattle. I worked on the brand nearly a decade as a copywriter and eventually a creative director, and still do so occasionally on a freelance basis. I worked on all aspects of the advertising for every category of their business—a lot of broadcast TV, videos, radio, outdoor and digital.
- Project Roles
- Copywriter, Creative Director
- Broadcast, Cat Herding, Celebrity, Comedy, Copywriting, Creative Direction, Digital, Humor, Integrated, Interactive, Live Action, Mobile, Outdoor, Retail, Wrangling - Creatives
- Advertising, Brand Guidelines, Case Study Videos, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Manifestos, Microsites
- Project Industries
- Advertising, B2B, International, Retail, Technology