We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Group Health #ThisIsHealthy integrated campaign

I was the creative director and copywriter on this integrated campaign for Group Health done at DNA Seattle. We started a new conversation about what it means to be healthy, and engaged people using social media, video, outdoor boards and a website. This campaign was designed to inspire and galvanize the internal audience as much as it was to attract and keep patients.

Project Roles
Copywriter, Creative Director
Company
Group Health
Skills
Conceptual, Content, Copywriting, Creative Direction, Documentary, Integrated, Outdoor
Media
Advertising, Brand Guidelines, Branded Content, Commercials - Video, Manifestos, Microsites, Social Media Content, Social Media Copy
Project Industries
Advertising, Health/Pharma