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Group Health #ThisIsHealthy integrated campaign

I was the creative director and copywriter on this integrated campaign for Group Health done at DNA Seattle. We started a new conversation about what it means to be healthy, and engaged people using social media, video, outdoor boards and a website. This campaign was designed to inspire and galvanize the internal audience as much as it was to attract and keep patients.

Project Roles
Copywriter, Creative Director
Group Health
Conceptual, Content, Copywriting, Creative Direction, Documentary, Integrated, Outdoor
Advertising, Brand Guidelines, Branded Content, Commercials - Video, Manifestos, Microsites, Social Media Content, Social Media Copy
Project Industries
Advertising, Health/Pharma