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NYC Bicycle Safety LOOK campaign

I was co-creative director and copywriter on this project at Publicis Seattle. We created an integrated campaign to address the rising death rates of cyclists on the streets of New York City.

Project Roles
Copywriter, Creative Director
New York City Bicycle Safety Coalition
Conceptual, Copywriting, Creative Direction, Integrated, Radio
Advertising, Apparel, Manifestos, Microsites, Posters, Taglines
Project Industries
Advertising, Non-Profit
NYC Bicycle Safety LOOK campaign