When it comes to beauty, your hair and face get all the love. But what about the other 90% of your body? Jergens reminds women they’re more than just a pretty face, with Leslie Mann as their funny spokeswoman. The campaign led to a sales lift across the brand for the first time in Jergens’ history.
And a 254% increase for its new innovation in the first month of the launch.
- Project Roles
- Art Director, Creative Director, Designer
- Adobe InDesign, Adobe Photoshop, Art Direction, Broadcast, Celebrity, Comedy, Commercial, Conceptual, Content, Creative Direction, Humor, Integrated, Mobile, Social, Strategy, Studio, TV, Wrangling - Celebrities
- Advertising, Branded Content, Commercials - Broadcast, Commercials - Video, Typography, Magazines
- Project Industries
- Advertising, Beauty, Packaged Goods