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Cocoa Mang | Recruitment exercise

As part of the recruitment process, I delivered video submissions for a branding agency's mock creative brief for three integrated marketing campaigns promoting fictitious new hot chocolate mix, Cocoa Mang. The exercise called for use of sampling, couponing, and integrated marketing to promote the in-store launch in CPG sector.

Project Roles
Art Director, Content Producer, Copywriter, Creative Director, Designer, Director
Fast Horse
Conceptual, Content, Copywriting, Creative Direction, Design, Editing, Filmmaking, Low Budget, Music, Storyboarding, Strategy
Advertising, Personal Project, Presentations, Product Designs
Project Industries
Cocoa Mang | Recruitment exercise