Honda presents "Uncharted"
Production Company: Uproxx Studios
Distribution: Web and social platforms
My role as Producer of the Honda-sponsored web franchise was based on sourcing undiscovered musical talent and telling their compelling stories to targeted audiences on multiple social platforms. Through powerful storytelling, and data-driven analytics, I refined our production and post-production techniques throughout the season to increase our viewership to 55MM+ touchpoints in just ten episodes. We proudly arrived below the gross $550K budget allotted for the season.
As a result, the series became Uproxx Studios’ most valuable IP, wherein I drove the pipeline of client, agency, sales, legal, creative, social, and marketing divisions to success far beyond Honda’s and their agency’s viewership expectations.
Our success ultimately garnered the highest awards in advertising including gold CLIO, Webby, and D&AD advertising awards for best short form content.
- Project Roles
- Producer, Editor (Brand/Content)
- Adobe Premiere Pro, Cinematography, Content, Documentary, Editing, Entertainment, Filmmaking, Language: English, Lighting, Live Action, Location, Maintaining Schedules, Management of Teams 10-20, Music, Non-Union, Post-Production, Producing, Project Management, Social, Travel, Video Journalism, Wrangling - Celebrities
- Advertising, Brand Films, Branded Content, Documentaries, Short Films, Social Media Content, Viral Films
- Project Industries
- Advertising, Automotive, Entertainment, Media, Music