Weight Watchers Super Bowl
I wrote this Super Bowl spot for Weight Watchers. My "aha" moment came when I realized that almost all drug slang is taken from the kitchen, and it's no small coincidence. It won "Best in Show" and "Copywriting Excellence" at AICP, and a Silver Pencil at D&AD.
- Project Roles
- Art Direction, Conceptual, Copywriting
- Advertising, Commercials - Broadcast
- Project Industries
- Lifestyle, Health/Pharma