We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Weight Watchers Super Bowl

I wrote this Super Bowl spot for Weight Watchers. My "aha" moment came when I realized that almost all drug slang is taken from the kitchen, and it's no small coincidence. It won "Best in Show" and "Copywriting Excellence" at AICP, and a Silver Pencil at D&AD.

Project Roles
Writer
Company
Wieden+Kennedy
Skills
Art Direction, Conceptual, Copywriting
Media
Advertising, Commercials - Broadcast
Project Industries
Lifestyle, Health/Pharma
Weight Watchers Super Bowl
Collaborators