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Johnsonville Sausage "Around Here"

Johnsonville needed to introduce themselves to a big, new market. Canada. Question was, would Canadians buy a sausage made in the USA? Turns out, Canadians will eat American-made sausage, as long as it's from a real place that cares as much about freshness and quality as they do. Well, it doesn't get much more real than Johnsonville, Wisconsin - a tiny town that's been dedicated to the craft of making delicious sausage for 70 years. So our plan for bringing Johnsonville sausage to Canadians, was to start by introducing them to the unique place from which it comes. We worked with a documentary filmmaker on location in Johnsonville, Wisconsin. Role: Art Director

Project Roles
Art Director, Designer
Company
Cramer-Krasselt
Skills
Art Direction, Design, Type Design
Media
Advertising, Commercials - Broadcast, Magazines, Websites
Project Industries
Advertising
Johnsonville Sausage "Around Here"
Johnsonville Sausage "Around Here"
Johnsonville Sausage "Around Here"
Johnsonville Sausage "Around Here"