Sea-Doo "Spark Some Fun"
With bright colors, a decided pop aesthetic and an affordable price point, the Sea-Doo Spark was created to appeal to a new generation of watercraft riders. To launch this product, the brand partnered with Grammy-nominated music producer Deadmau5 (aka Joel Zimmerman). We collaborated with Jim Henson's Creature shop to design the iconic concert mau5head, featuring the Spark campaign's signature paint-splatter design. The head was revealed at an exclusive launch concert at the Fontainebleau Hotel in Miami Beach.
Role: Art Director
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe Photoshop, Art Direction
- Advertising, Commercials - Video
- Project Industries