French Connection: #MINDFCUK
We were asked to launch French Connection’s SS15 collection via social channels, based on the thought of “the new nude”.
We decided to bring back some of that convention-busting, attention-grabbing brand personality that made them famous in the first place.
#MINDFCUK was the most successful social campaign French Connection have ever run. It was so popular they even put it on a t-shirt.
- Project Roles
- Creative Director
- French Connection
- Conceptual, Creative Direction
- Advertising, Social Media Content
- Project Industries