We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

French Connection: #MINDFCUK

We were asked to launch French Connection’s SS15 collection via social channels, based on the thought of “the new nude”. 

We decided to bring back some of that convention-busting, attention-grabbing brand personality that made them famous in the first place.

 #MINDFCUK was the most successful social campaign French Connection have ever run. It was so popular they even put it on a t-shirt.

Project Roles
Creative Director
French Connection
Conceptual, Creative Direction
Advertising, Social Media Content
Project Industries
French Connection: #MINDFCUK
French Connection: #MINDFCUK
French Connection: #MINDFCUK