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French Connection: #MINDFCUK

We were asked to launch French Connection’s SS15 collection via social channels, based on the thought of “the new nude”. 

We decided to bring back some of that convention-busting, attention-grabbing brand personality that made them famous in the first place.

 #MINDFCUK was the most successful social campaign French Connection have ever run. It was so popular they even put it on a t-shirt.

Project Roles
Creative Director
Company
French Connection
Skills
Conceptual, Creative Direction
Media
Advertising, Social Media Content
Project Industries
Fashion
French Connection: #MINDFCUK
French Connection: #MINDFCUK
French Connection: #MINDFCUK