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Virgin Sport Brand Launch & Content Strategy

As a freelance director of creative and content at Virgin Sport, I worked closely with the Head of Marketing on honing the brand voice and preparing the website and all communications for the brand's launch in January 2017. I also designed print marketing collateral; digital assets for web, email, and social; pitch decks; and internal communications materials. Post-launch efforts included development and rollout of robust customer acquisition campaigns via email marketing, social, and out of home as well as the development and execution of experiential graphics and copy for event signage and installations.

Project Roles
Content Producer, Copywriter, Designer, Editor (Brand/Content), Writer, Art Director, Content Strategist, Creative Director, Editor (Copy)
Company
virgin sport
Skills
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro, Content, Content Management, Copywriting, Creative Direction, Design, Digital, Drupal, Editing, Retouching, Sketch, Strategy, Management of Teams 10-20, After Effects, Art Direction, Brand Strategy, Content Strategy, Experiential, Marketing Strategy, Social Media Strategy , Styling
Media
Brand Guidelines, Branded Content, Drupal Sites, Events, Social Media Content, Social Media Copy, Web Apps, Websites, Editorial Writings, Environmental Design, Manifestos, Pitch Decks, Presentations, Themed Environments, Visual Designs, Wayfinding
Project Industries
Lifestyle, Sports
Virgin Sport Brand Launch & Content Strategy
Virgin Sport Brand Launch & Content Strategy
Virgin Sport Brand Launch & Content Strategy
Virgin Sport Brand Launch & Content Strategy
Virgin Sport Brand Launch & Content Strategy
Virgin Sport Brand Launch & Content Strategy
Virgin Sport Brand Launch & Content Strategy
Virgin Sport Brand Launch & Content Strategy
Virgin Sport Brand Launch & Content Strategy
Virgin Sport Brand Launch & Content Strategy
Virgin Sport Brand Launch & Content Strategy