Sally Beauty Holiday Glam Influencer Program
I led the launch of Sally Beauty's Holiday Glam influencer curated beauty product collections in December 2016 and managed our influencer agency, Brain Trust, who identified 6 beauty influencers that selected their favorite products, created videos and Instagrams, and shared across their social media channels, and we created online stores for them on SallyBeauty.com featuring their curated products. The campaign resulted in 30,341 transactions, $1.5M+ sales, 48.7% margin, 510.2M+ total reach.
- Project Roles
- Sally Beauty
- Content, Creative Direction, Digital, Editing
- Social Media Content
- Project Industries