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Sally Beauty Holiday Glam Influencer Program

I led the launch of Sally Beauty's Holiday Glam influencer curated beauty product collections in December 2016 and managed our influencer agency, Brain Trust, who identified 6 beauty influencers that selected their favorite products, created videos and Instagrams, and shared across their social media channels, and we created online stores for them on SallyBeauty.com featuring their curated products. The campaign resulted in 30,341 transactions, $1.5M+ sales, 48.7% margin, 510.2M+ total reach.

Project Roles
Director
Company
Sally Beauty
Skills
Content, Creative Direction, Digital, Editing
Media
Social Media Content
Project Industries
Beauty
Sally Beauty Holiday Glam Influencer Program